Airtel Launches Converged Digital Entertainment Platform, ‘Airtel Xstream’, Marketing & Advertising News, ET BrandEquity


(LR) Sunil Taldar, CEO and Director, Airtel DTH; Adarsh ​​Nair, Product Manager, Bharti Airtel; and Sameer Batra, Manager, Content and Applications

Telecommunications service provider Bharti Airtel announced on Monday the launch of its converged digital entertainment game: Airtel Xstream.

According to the company, Airtel Xstream is part of Airtel’s vision to create a digital entertainment ecosystem for Digital India and make it accessible to customers through innovative devices and exciting applications. Over the next few months, Airtel plans to roll out a range of solutions to meet the entertainment needs of each Indian customer segment that is transforming through the rapid adoption of high-speed data services, he added.

All content on one platform, delivered to multiple screens: Airtel Xstream offers one of the most extensive entertainment catalogs: hundreds of satellite TV channels, tens of thousands of movies and shows in English , in Hindi and several Indian languages, millions of songs, as well as access to all popular OTT entertainment apps on one platform. It allows customers to access all this content on the screen of their choice – TV, PC and Smartphone with a unified user interface.

Future-ready platform for connected homes: Airtel Xstream devices will have capabilities beyond world-class entertainment and will be the IoT gateway to enable a range of connected home solutions.

Exclusive Benefits for Airtel Thanks Customers: Airtel Thanks customers will enjoy exclusive benefits on Airtel Xstream, including free access to premium content from Airtel’s Content Catalog as well as offers on a range of other services.

“As part of our digital entertainment game, our vision is to truly massify digital entertainment and make it accessible to more and more customers through innovative platforms. Today we are announcing India’s first converged entertainment platform, Airtel Xstream, which brings together your favorite content including live TV, video, music, news and sports on one OTT smart dongle. , an Internet decoder and portable devices. Digital India is transforming the way content is consumed on internet connected devices. Airtel Xstream will meet the needs of a new generation of consumers who seek seamless, converged entertainment across multiple screens at home and on the go, ”said Adarsh ​​Nair, Chief Product Officer, Bharti Airtel.

Airtel Xstream Staff

OTT key based on Android 8.0 designed for a plug and play experience on any TV screen, the Airtel Xstream key comes with a single subscription plan that gives access to all digital entertainment at a single destination with more than 10,000 movies and shows of the best OTT content partners like ZEE5, Hooq, Hoi Choi, Eros Now, HungamaPlay, ShemarooMe, Ultra and Curiosity Stream, in addition to over 6 million songs from the Wynk Music library. The Airtel Xstream Stick will also give access to Netflix, Amazon Prime Video, and other Google Playstore apps to allow users to download any app they want.

For the launch of Airtel Xstream Stick, Airtel has partnered with Flipkart as an exclusive online partner.

Airtel Xstream box

Powered by Android 9.0, the Airtel Xstream 4K Hybrid Box seamlessly brings together satellite TV and OTT content on the TV screen with the convenience of a single device, making any ordinary TV into a smart TV.

In addition to the ability to choose from over 500 TV channels, the Airtel Xstream Box comes preinstalled with the Airtel Xstream app (10,000 movies and shows and more), Netflix, Amazon Prime Video, YouTube and Airtel Store (for advanced games with premium graphics).

Airtel Xstream app and web access

Airtel Xstream app is a revamped version of Airtel TV app. The updated app has a new user interface and a much more precise content discovery and recommendation engine.


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