MUMBAI: Akshay Kumar’s Padman Movie Shatters the Stereotype of the TV Platform Premiere and Projects Theater Ke Baad, Pehli Baar on ZEE5, India’s Largest Multilingual Digital Entertainment Destination! After its successful theatrical release, ZEE5 was the first destination for the first Padman exclusively for a watch anytime, anywhere starting May 11.
Expressing his thoughts on Padman’s digital release, Akshay Kumar said, “With millennials more inclined to digital entertainment, we know where the future is. ZEE Group has always been at the forefront of highlighting social issues and Padman being a film based on a social cause, there could not have been a better digital platform than ZEE5 to present it in preview.
Padman, through the courageous story of Arunachalam Muruganantham (played by Akshay Kumar), draws attention to the sensitive subject of menstrual hygiene and the fact that it is essential for society that women have the right to it. . The film presents the true story of an ordinary man who, for his wife’s sake, attempted to bring about social reform by introducing cheap sanitary napkins to India.
Advancing the concept of Padman, ZEE5 is doing its part by partnering with Saafkins and contributing to the # GiveHer5 campaign. For each subscription, ZEE5 will donate Rs 5 to Saafkins, the world’s first reusable / washable sanitary napkin, #KadamChhotaChangeBada. While an initiative of ZEE5, seeks to make a difference; honestly presented social thinking makes Padman a must-see family movie.
Archana Anand, Head of Digital – ZEE5 India Business, said: “Padman has discovered a phenomenal shift in the way society thinks about menstrual hygiene and we are proud to present the film on our platform. The film is an interpretation of a subject that most Indians are reluctant to talk about and Padman brings it to the fore, which is a laudable effort. By partnering with Saafkins, ZEE5 is doing its part through #KadamChotaChangeBada to contribute to a good cause and make a difference in the lives of underprivileged women. The film will premiere on ZEE5 on May 11.
In addition to having a rich bouquet of exciting original content aligned in 6 different languages, ZEE5 will feature the latest blockbuster films on the platform. With a list of 20 originals to be launched in 2018, the platform will have more than 90 shows by the end of March 2019.
Availability: The ZEE5 app can be downloaded from Google Play Store http://bit.ly/zee5and and iOS App Store http://bit.ly/zee5ios. Also available at www.zee5.com, as a progressive web application (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports Chromecast.
Pricing: The Freemium pricing model with free and paid premium content (including originals) is available to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will have access to the entire library of content at a special introductory price of INR 99 per month instead of the actual monthly pack price of INR 150.