An entertainment hub in the capital of the Middle East


RIYAD – The Riyadh season, under the supervision of Turki Al-Asheikh, chairman of the General Entertainment Authority (GEA) and chairman of the event, is expected to welcome more than 5 million visitors to the Saudi capital, boosting tourism and further strengthening the Kingdom’s status as an attractive destination for travelers from all over the world.

With over 40,000 hotel rooms already booked across the city, the interest and abundant influx of visitors has been fueled by the recent launch of tourist visas for citizens of 49 countries, making the Kingdom more accessible than never.

“The Riyadh season is not just an event, it is a successful initiative to truly introduce Riyadh and Saudi Arabia to the world and highlight its rich heritage, culture and diversity. It is a movement. which will have an unfathomable impact in terms of defining the country’s history and shaping its future, ”said engineer Faisal Bafarat, CEO of GEA and responsible for the Riyadh season.

“The hospitality, traditions, talent and opportunity in the Kingdom are second to none, and we are delighted to show it to the world. The season is not just an assortment of events and activities, but the intention and effort goes far beyond – it’s about creating memorable experiences that will be fondly remembered. We look forward to welcoming everyone with open arms and firmly placing Saudi Arabia on the map as a premier entertainment destination, ”he added.

“Hosting concerts by leading international artists such as BTS underscores the scope of our ambitions, while the inclusion of several Saudi superstars and local talent showcases the best of local culture on the global stage. Visitors and residents can now experience Riyadh and Saudi Arabia. Arabia, in a unique and innovative way, ”said Bafarat.

Riyadh, the capital of the Middle East’s largest economy, opened its doors to the world like never before, with the launch of Riyadh Season, the largest cultural and entertainment program in Saudi Arabian history.

The largest of 11 such events, planned as part of the Saudi Seasons initiative, Riyadh’s 66-day season is already underway and will run through December 15, offering more than 100 exciting activities and allowing residents and tourists alike the opportunity to explore, experience and embrace Saudi Arabia in a whole new light.

Riyadh’s season builds on Saudi Vision 2030’s goal of establishing the entertainment industry as a key component of the national economy and offers unprecedented opportunities for locals, residents and visitors to enjoy. World-class entertainment and activities in 12 themed areas spread across the city. .

Saudi Arabia is home to more than 33 million people, including nine million in the capital and its neighboring provinces. As the Kingdom’s entertainment sector continues to thrive, the demand continues to grow for high-quality events that cater to the changing preferences of its citizens, especially young people. This renewed interest is reflected in the unprecedented speed at which tickets to performances by local, regional and international artists have been purchased by music fans.

Over 60% of tickets for the BTS concert at the 67,000-seat King Fahd Stadium were purchased in just hours, with fans from all corners of the world to witness the K-pop stars in action . Meanwhile, Egyptian singer Tamer Hosny and Lebanese star Nancy Ajram’s opening weekend performances sold out in less than six hours.

Events such as poetry nights also attract large audiences, showcasing a thoughtful approach to programming that ensures Riyadh Season’s myriad of offerings have universal appeal, taking into account the diverse entertainment preferences of different groups. age and socio-economic status of the region.

Bafarat continued, “It was very important for us to create a truly inclusive event program catering to all generations, interests and budgets. Each of the 12 areas has been carefully designed to provide entertainment options throughout the day, creating memorable experiences that will keep visitors coming back for more.

“We are proud of what we have accomplished to date and remain committed to developing a thriving and sustainable entertainment ecosystem that will enable the Kingdom to become a global entertainment hub, in line with the ambitions of Vision 2030.”

The first Riyad Season program will directly result in the creation of more than 46,000 job opportunities, including full-time, seasonal and volunteer work. GEA has a specialized department responsible for developing careers in the entertainment industry for Saudi nationals, as well as a local content program that provides comprehensive support through scholarships, internships and an academy of online formation.

Riyadh’s season offers many exciting opportunities for Saudi businesses. More than 100 local small businesses are expected to benefit from their participation in the Ana Arabiah exhibition, representing half of the total sellers.

Meanwhile, 80 new Saudi companies with business capacities and budgets over SR1 million are participating, offering growth opportunities that extend beyond service offerings and strategy development. International and regional companies working during the season are also expected to contribute to the development of indigenous talent, further improving local content.

In addition, Riyadh’s season preparations have helped boost the local real estate sector and resulted in a general increase in economic activity throughout the capital and surrounding areas.

The biggest event ever in Saudi Arabia has already garnered sponsorships totaling over SR400 million, more than any other sporting or entertainment event in the Kingdom’s history. That figure is expected to exceed SR 1 billion during the 66-day mega-event, highlighting the huge economic impact of Riyadh’s season.

Work is also underway to extend some elements of Riyadh’s season activities and programs until the first quarter of 2020, further consolidating the related infrastructure development taking place throughout the city.

The expanded and improved infrastructure includes improved roads and the construction of a state-of-the-art metro link to further improve connectivity for visitors.

These are complemented by state-of-the-art facilities such as the recently opened Riyadh International Convention and Exhibition Center, which is three times the size of Riyadh’s largest event space and provides a world-class venue for prestigious exhibitions. and entertainment events of all kinds. – PRNewswire


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