As part of a new partnership with WildBrain, owner of the Teletubbies, the collaboration will include the December 14 exclusive release of virtual products in Habbo and Hotel Hideaway.
Products available include Teletubbies branded avatar suits based on Dipsy, Tinky Winky, Laa-Laa and Po, as well as custom furniture including the Tubby Toaster, Custard Machine and Noo-Noo the vacuum cleaner.
The partnership and launch of the Teletubbies brand is handled by Bare Tree Media, in conjunction with WildBrain’s primary licensing agency, WildBrain CPLG.
Iconic and Beloved Teletubbies Brand Brings Joy and Fun to Popular Online Social Communities Through Virtual Products
Azerion, the digital entertainment and media platform behind the popular online games Habbo and Hotel Hideaway, welcomes the Teletubbies to the Metaverse to celebrate the next 25e anniversary in 2022.
As part of a new partnership with WildBrain, owner of the Teletubbies and a global leader in entertainment for children and family, the collaboration will include the exclusive December 14 release of virtual products in Habbo and Hotel Hideaway. Products available for purchase with virtual currency include Teletubbies branded avatar suits based on Dipsy, Tinky Winky, Laa-Laa, and Po, as well as custom furniture including the Tubby Toaster, Custard Machine, and Noo- Noo the vacuum cleaner, for players to decorate their rooms in the game.
Created in 2000 by Finnish company Sulake as the first metaverse of the genre, Habbo is a user-generated virtual world and social gaming platform with a distinctive pixel-art style, available in nine language communities and appealing to young people. adults (Gen-Z / Y) from over 150 countries. Hotel Hideaway is from the same manufacturers and offers a 3D role-playing experience with perfectly integrated creative events, full of opportunities to meet, create and share.
The Teletubbies partnership and brand launch is being handled by Bare Tree Media, a leader in digital engagement for brands and the global digital licensee of Teletubbies, in conjunction with WildBrain’s leading licensing agency, WildBrain CPLG.
“We are delighted to be working with Bare Tree Media and WildBrain CPLG to welcome the iconic Teletubbies to our virtual worlds” said Madelon Smittenaar, Head of Azerion Business Development. “This partnership demonstrates the many possibilities for brand partnerships and immersive experiences in this space. The values embodied by the Teletubbies will truly resonate with the diverse and inclusive communities of Habbo and Hotel Hideaway.
“We’re excited to bring the Teletubbies into the metaverse in the form of virtual goods for avatars and virtual spaces within Habbo and Hotel Hideaway” add Robert ferrari, President of Bare Tree Media. “The nostalgia the Teletubbies conjure up as true pop culture icons fits perfectly with the demographics of the game and we look forward to new releases throughout 2022.”
“This is our first Metaverse adventure with the Teletubbies and we’re excited to see how Gen Z fans are engaging with the brand in a new and unique way. This is just the start of our Teletubbies 25e anniversary celebrations with a slew of new partners and executions expected next year that will continue to bring the beloved brand to life for fans, ”concludes Jasen Wright, vice president of North America at WildBrain CPLG.
Join us in celebrating the 25th anniversary of the Teletubbies! Download Habbo and Hotel Hideaway!
Then play as the character by disguising yourself in Habbo and Hotel Hideaway as your favorite Teletubby!
Azerion is the European games, entertainment and media platform specializing in digital advertising and the creation and distribution of premium digital content. Since its inception in 2014, Azerion’s ambitious growth strategy has been reinforced by the company’s network of market presence throughout the European Community (EC), which serves the interests of the local audience and of advertisers, publishers. and digital content creators.
Azerion is based in Amsterdam.
About Bare Tree Media
Bare Tree Media is a digital agency and publisher focused on helping brands reach and engage fans in the metaverse, AR experiences for Instagram, Snapchat, and TikTok, Twitter emoji campaigns, and popular sticker messaging apps mobiles and GIFs.
AT Wild Brain we spark the imagination free, engaging kids and families around the world with great content across all mediums. With around 13,000 half-hours of filmed entertainment in our library – one of the most comprehensive in the world – we welcome brands such as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba! Caillou, Inspector Gadget, Johnny Test and Degrassi. At our state-of-the-art 75,000 square foot animation studio in Vancouver, British Columbia, we produce fan favorite series like The Snoopy Show, Snoopy in Space, Chip & Potato, Carmen Sandiego, Go, Dog. Go! and more. Our shows are broadcast worldwide in over 150 countries on over 500 streaming platforms and broadcasters, and our AVOD business – WildBrain Spark – offers one of the largest children’s channel networks on YouTube, recording billions of views per month with more than 245 million subscribers. . Through our leading agency, WildBrain CPLG, we also license location-based consumer and entertainment products in all major territories for our own properties as well as for our clients and content partners. Our television group owns and operates four of the most watched family entertainment channels in Canada. WildBrain is headquartered in Canada with offices around the world and trades on the Toronto Stock Exchange (TSX: WILD).