Bauer Entertainment Center – Bauer Media

The Entertainment Hub is the heart of Bauer Media’s content capture and sharing.

Celebrating its 2nd anniversary, the Entertainment Center is at the heart of Bauer Media, capturing and sharing the great content our brands produce and providing them with end-to-end content production services. It features an integrated Bauer Media offering external businesses a gateway to all of our brands.

Ents Hub amplifies and extends entertainment content across our brands – while amplifying and extending the business efforts of our sales and marketing teams through the following services:

One-stop guest shop

Offering celebrities access to all Bauer brands in a single visit to our studios. One Golden Square has become a destination of choice for celebrity agents, publicists and public relations who appreciate their talent to get more for their money! Our brands love it because it gives them wider and better access to celebrities that they might not get if they bid for themselves.

Entertainment news service

The Hub secures top 1-1 filmed positions at the biggest red carpets and behind the scenes at celebrity events, with the understanding that visual and audio content is syndicated across all of our brands. They provide a daily stream of audio and digital entertainment content to all brands.

The Hub joined entertainment news on the new-look Hits Radio Network, producing individual entertainment throughout the day and longer packages for use during the night.

Entertainment Hub Manager Jo Parkerson also produces and presents The Green Room on Magic FM – the station’s weekly entertainment show.

Here are some examples of the Hub in action, amplifying the exclusive entertainment content produced by our brands:

The Q Awards and the Empire Awards

The Ents Hub occupied prime positions on the red carpet and backstage, gathering exclusive visual and audio content that was then syndicated across all Bauer brands and platforms, maximizing coverage and exposure for the Q&Empire Awards through our own platforms, also working alongside the PR team to produce huge external coverage.

MOJO Madonna Exclusive

Ents Hub worked with the MOJO team to maximize MOJO’s Madonna exclusivity on Bauer Radio. We interviewed Tom Doyle about his Madonna exclusive and it was sent to radio and aired in In:Demand Showbiz updates across BCN and also as an interview on The Green Room. The story was also shared on our digital platforms.

As a very clear example of One Bauer Media in action, Ents Hub is pioneering this most efficient way of working which has a positive ripple effect across the whole business, both commercially and editorial.

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