BerlinRosen hires Cary Kwok to lead the practice of games, digital entertainment and lifestyle technologies

LOS ANGELES: After almost five years as Executive Vice President at Rogers & Cowan / PMK, Cary Kwok has joined BerlinRosen as Executive Vice President and Head of Games, Digital Entertainment and Lifestyle Technologies.

Kwok began in the newly premiered role on October 18. She is based in Los Angeles, California, and reports to Dan Levitan, executive vice president of technology and innovation.

As a member of the BerlinRosen management team, Kwok will present the firm’s new services in this area. She will develop the culture, business and presence of the agency, focusing on the West Coast. Working closely with the growth team, she will aim to drive business development for the new practice area and provide strategic advice to clients.

A seasoned gaming and public relations professional, Kwok oversaw a budget of over $ 2 million at Rogers & Cowan / PMK and was responsible for all public relations and communications for brands such as Activision Blizzard, Western Digital / SanDisk, Digital Wellness Lab and Coin Cloud. . In addition to the Fortune 500 brands, Kwok has advised tech startups in the health and wellness and finance industries.

BerlinRosen co-founder Jonathan Rosen said in a statement that research has shown that the “new normal” will continue to be technology-driven. He added that with gambling alone, the global market is on track to surpass $ 200 billion in 2023.

“Digital entertainment and technology are my passion points,” Kwok said. “I am delighted to bring my expertise in this area to extend the agency’s services to these growing markets. “

She added that her immediate priorities will focus on establishing the practice group, sharing industry-specific thought leadership, and strengthening the full-service team at BerlinRosen.

As a leader in strategic communications, Kwok has over 20 years of experience. At Golin, she managed Nintendo’s public relations efforts for 11 years, including Animal Crossing, Wii Fit, Wii Sports Resort, Nintendo 2DS and 3DS devices and franchises, Super Mario Bros., The Legend of Zelda and the Pokémon games. His experience also includes working at Zeno, on PR strategies for GoTV, a startup mobile TV platform and channel.

Founded in 2005, BerlinRosen has more than 250 communications and campaign strategists in New York, Washington, DC and Los Angeles.

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