Capital Foods flagship brand Ching’s Secret and One Digital Entertainment, one of Asia’s leading digital media companies, are presenting a new campaign called #Chingschatorachallenge for their desi Chinese food lovers. This innovative, fun, one-of-a-kind, digital-only challenge is a six-week campaign where consumers have a chance to win a trip to NASA, USA (because yeh chutney nahi rocket hai rocket , after all !).
Many content creators have taken on this challenge before and this is the first time that so many digital influencers across all genres of comedy, dance, lifestyle and fashion have come together for a campaign, including Prajakta Koli, Sejal Kumar, Bhuvan Bam, M. Faizu, Awez Darbar, Adah Sharma, Siddharth Kannan, Harsh Beniwal, MJ5, etc. This challenge is open to everyone.
This campaign challenges to prepare as many schzewan-based cuisines as the participant can within a minute of consuming a scoop of schzewan chutney. To make it more stimulating and creative, the participant can engage in other activities such as dancing, singing, hula hooping, biking, skipping, etc. In addition to the trip to NASA, consumers can also win tons of cool giveaways and prizes each week, including custom-designed “Chatora de Ching face masks” that help you flaunt your chatorapan, as a foodie. ! This challenge can be done in multiple languages. Her goal is to have maximum engagement with her clients and to have fun with this challenge with their friends and family by winning exciting prizes.
Excited by the launch of this campaign, Mr. Navin Tewari, MD & CEO, Aliments Capital, noted, “Capital Foods Adds Value to Consumers‘ lives through innovative and versatile food products and Ching‘s Schezwan Chutney is one example. This product in particular, the demand for which continues to grow, is a permanent testament to the love consumers have for us. Extending this warm association with our consumers, we launched this digital campaign to actively engage young consumers. We are extremely happy to observe that it has already reached a large population, including influencers and celebrities on social platforms in such a short time. And why not? The Ching‘s Schezwan Chutney is no ordinary chutney, it is a rocket after all!
Panshul Jhingan, Chief Revenue and Strategy Officer at One Digital Entertainment noted, âOur long-standing relationship with Capital Foods has always paved the way for exciting projects, this one in particular is a ‘true to character campaign’ that we loved running for Ching’s. aspirations and tastes of consumers, this innovative, fun, unique and exclusively digital challenge is already on the way to reaching 100 million people! A consumer brand supporting the digital strategy first for its main campaign, entirely directed by social media influencers, is fully in line with where its audience resides. An industry first and we would love to see more brands brace for this challenge! “
Especially Sane who says “I took the challenge @chingssecret schezwan chutney chatora and am in awe of myself Haan!” Tag @ mj5 @vjgaelyn and @ sudeeplahiri12 to take up this challenge! You also have to take the challenge and identify your friends for fun prizes! https://www.instagram.com/tv/CVkpBs_jSOT/?utm_medium=copy_link
Sejal Kumar says, âSometimes random challenges are fun and I’m told I speak really fast anyway, so I tried the Chings schezwan Chutney Chatora Challenge! You can also take the challenge and win prizes like this epic trip to NASA! Identify 3 people you know and I challenge @mishika @official_vaishnavi_boora & @nehaasaxena to take on this challenge!
Adah Sharma, influencer and digital designer, said, âThe chutney is very tasty, super hot and the Ching’s Chatora challenge looked like a lot of fun, so I decided to take it on! Very creative in making your brain cells work while simultaneously doing an activity, they should add something like this to the school curriculum so that kids become ambidextrous!“
This challenge is already taking the internet by storm and more and more creators and fans are trying to make it more fun with crazy creativity.
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