Digital entertainment and engagement startup donates free software to charity


A tech startup specializing in digital entertainment engagement is offering free use of its software to a UK charity for six months.

Palco is a SaaS startup that helps brands and organizations improve engagement with their audience. They are now inviting interested charities to explore new ways to engage their supporter base to get in touch, with a view to offering their interactive quiz free for six months.

The company was founded in 2018 by Leone Crescenzi, a former television producer, celebrity consultant and marketer. Having spent much of his career working in traditional media, Crescenzi has seen how engagement with live broadcasts on television waned while comparable broadcasts on digital platforms like Twitch, Instagram and Facebook gained traction.

In response, he created Palco. In addition to live interactive shows, the digital entertainment specialist is also developing a fully customizable interactive trivia game. It will provide its clients with new personalized content to share with their audience, with machine learning capturing every interaction and providing detailed insights so they can create better and more powerful marketing campaigns.

Crescenzi said:

“Organizations and brands spend years building their audience, but it’s very difficult to ‘activate’ this community and engage them fully. That’s where we come in. Palco is all about engagement. Every piece of content and software we create is aimed at improving audience engagement.”

Palco is now offering its interactive quiz for free to a UK charity aiming to increase fan engagement. The chosen charity will benefit from using a fully customized game for six months, with the ability to customize, modify and edit the questions to suit their needs. If the organization wishes to continue using the service after the initial six-month period, Palco will provide free one-year access to MAGIQ. Access to the MAGIQ dashboard will allow them to profile their audience, create groups based on interests, demographics or any other filters and import the data into a CRM for their future marketing activities.

Crescenzi hopes this will help the chosen charity engage its supporters more effectively, ultimately delivering tangible impact like increased revenue at a time when the sector is still recovering from a difficult few years due to the impact of Covid- 19.

Crescenzi said:

“Casual gaming has proven to be an incredibly effective way for major brands to engage their customers and drive sales. By donating our quiz software to charity for free, we hope to be able to demonstrate that this can also operate in the charitable sector and enable non-profit organizations to benefit from the same approach.”

For more information on Palco The Quiz, please visit: www.getpalco.com.

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