Digital entertainment company Pocket Aces launches kitchen tools


Gobble, the lifestyle channel owned by digital entertainment company Pocket Aces, has teamed up with cookware brand Aniket Metals Pvt Ltd to launch a range of cookware specially designed for the home audience. generation Y.

Gobble Cookware will leverage the brand it has built as a lifestyle content channel since 2016 with more than seven million subscribers on social media platforms including Instagram, Facebook and YouTube, the company said. company in a press release. It targets a community of women and men aged 20 to 35 with recipes, cooking tips and recommendations from chefs and influencers.

Pocket Aces is a digital entertainment company focused on mobile video. It runs channels such as FilterCopy (short fiction), Gobble (lifestyle), Nutshell (infotainment), and Dice Media (premium long-form web series). Dice Media has created content for OTT platforms and has deals with Netflix, Disney+ Hotstar, Voot, Amazon miniTV, Amazon Audible, ZEE5, aha Video, among others.

“The pandemic has turned every non-cook into a cook, and every cook into a chef. Millennials have become much more aware and discerning about the type of kitchen, serving and barware they use. Like everything else in their lives, they want beautiful, high-quality things at affordable prices,” Gobble Channel Manager Ankit Chhabra said in a statement.

Gobble Cookware’s curated list of SKUs (stock keeping units) at launch includes the kitchen essentials for setting up a new kitchen or upgrading an existing kitchen – Chai pots, steamers momo steamer, kadhais and casseroles, available for Rs. 1,500 or less. The cookware will be available on Gobble’s social media pages and website, as well as Amazon, Flipkart, Jiomart e-commerce websites and in offline DMart and Reliance Retail stores until the Diwali season. .

Rayvanta Kumar, Head of D2C Channels at Pocket Aces, said the company’s vision of creating the first D2C cookware brand for Indian millennials matches that of Aniket Metals, and the idea is to partner with them to bring products specifically designed to give to beginners and seasoned veterans alike. cooking the best carefree experience.

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