Disney EMEA joins Digital Entertainment Group International – What’s On Disney Plus

The Digital Entertainment Group International (DEGI) has announced that Walt Disney EMEA (Europe, Middle East and Africa) has become a DEGI member, alongside BBC Studios and Sony Pictures Entertainment.

DEGI is an international trade body for a connected world and exists to drive global digital growth. It is also the sister organization of the American commercial group Digital Entertainment Group.

They join Google, Lionsgate, Paramount Pictures, Universal Pictures and Warner Bros. Pictures, which are already members of DEGI.

Johnnie Thompson, Director, Digital Stores, EMEA & Russia at The Walt Disney Company added:

“With nearly 18 million digital purchases in the UK alone in 2021, the Digital Home Entertainment category continues to thrive. We know people are looking for flexibility, and whether it’s a digital rental or purchase, in theaters or through Disney+, fans have more ways than ever to enjoy world-class storytelling. from Disney. It is therefore essential that we come together as an industry to share our knowledge and expertise to drive the digital category forward, and DEGI provides an excellent platform to do so.

Joe Braman, Co-Chair of DEGI, said in a statement:

“DEGI welcomes these three new members and their committed members at such an exciting time for the category. As the influx of new content continues over the next six months, their experience and ambition will be a huge benefit to our collective goals. Additionally, heightened consumer awareness of multiple formats in a post-lockdown screen landscape makes it more essential than ever that we come together to share our knowledge and expertise in conveying the many benefits of digital ownership and rental. to the public. In return, we provide our DEGI members with industry-leading market understanding, reports and insights across the category.

Roger Palmier

Roger has been a Disney fan since he was a child and that interest has grown over the years. He has visited Disney parks around the world and has an extensive collection of Disney movies and collectibles. He is the owner of What’s On Disney Plus & DisKingdom. Email: [email protected] Twitter: Twitter.com/RogPalmerUK Facebook: Facebook.com/rogpalmeruk

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