Entertainment News | Farhan, Richa and Swara slam ‘tasteless’ perfume ads


Mumbai, Jun 4 (PTI) Actors Farhan Akhtar, Richa Chadha and Swara Bhasker on Saturday slammed a perfume brand for promoting ‘gang rape culture’ with its latest adverts.

The two ads for perfume brand Layer Shot sparked outrage from a large swath of social media users, who claimed the ads sought to promote sexual violence against women.

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Taking to Twitter, Akhtar said the people behind the “tasteless” ads should be ashamed of themselves.

“What incredibly vapid and twisted minds it takes to dream up, approve and create these ads reeking of ‘gang rape’ innuendo!! It’s shameful,” the actor wrote.

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Chadha said the brand and agency that created the ads should be “sued for the filth they serve.”

“This commercial is no accident. To make a commercial, a brand goes through many levels of decision-making. Creative, script, agency, client, casting… does everyone think rape is a joke? Revealing!” she added.

Referring to the Hyderabad gang rape case, Bhasker said she found the adverts “beyond disgusting”.

“Teenage girl was gang raped in Hyderabad – such incidents happen daily in India. Absolutely shameful! What agency set it up?” she tweeted.

Singer Sona Mohatra slammed the ads and wrote, “Theme – Gang Rape. Gagning after seeing it here on my Twitter timeline and wondering if giving them extra publicity is worse.”

Earlier today, the Ministry of Information and Broadcasting asked Twitter and YouTube to remove the videos of the ads from their social media platforms.

In letters to Twitter and YouTube, the department said the videos were “harmful to the representation of women in the interest of decency and morality” and in violation of information technology (Intermediate Guidelines and Code digital media ethics).

“The Ministry of Information and Broadcasting has learned that an inappropriate and derogatory advertisement of a deodorant has been circulating on social media. The Ministry has instructed Twitter and YouTube to immediately remove all instances of this advertisement,” it said. said an official spokesperson. said.

The ministry said the Advertising Standards Council of India (ASCI) also found the videos breached its guidelines and asked the advertiser to immediately halt the advertisement.

Delhi Women’s Commission Chairperson Swati Maliwal wrote a letter to I&B Minister Anurag Thakur and demanded “strong action”.

“Smokin’ to the cringe-worthy ‘Shot’ fragrance ads. They show toxic masculinity at its worst and clearly promote gang-rape culture! and strong action,” Maliwal said.

(This is an unedited and auto-generated story from syndicated newsfeed, LatestLY staff may not have edited or edited the body of the content)

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