Entertainment News | OTT platforms and cinemas will likely coexist once normalcy returns after COVID-19, cinema experts predict


By Divya Malhotra

New Delhi [India], Oct. 19 (ANI): From 9 to 12 shows in movie theaters to movies in the comfort of your own home, the COVID-19 pandemic has changed the way people entertain themselves.

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The film industry underwent a major change when OTT platforms emerged during the COVID-19 pandemic, bypassing theatrical release.

During the pandemic, producers have started releasing mainstream Bollywood movies on OTT platforms like Netflix, Zee5, Amazon Prime and this trend will continue as many people are still cautious about going to the movies, the Dr Manmeet Kaur, an expert in cinema. Studies and Media Communication who is also an Assistant Professor at Delhi Metropolitan Education.

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“The good thing about OTT is that it has brought diversification into cinematic content. Today, even small-scale film producers can reach a larger audience without worrying about the number of theaters in. which their films will be released, ”she told ANI.

OTTs are also profitable. For a middle-class family, PVR movie tickets for the whole family can be a significant sum. And we are not sure that the film meets their expectations.

In other words, digital platforms have become the new normal for the entertainment world.

Dr Manmeet has further based his hopes on upcoming big banner films like “Sooryavanshi” which will help gauge audience acceptance of the theatrical experience of cinema.

Entertainment has long invaded our homes through televisions, but previously the choice of what content we wanted to watch was not entirely up to us. Now, with the emergence of the OTT, it has become possible.

According to a senior film business analyst, OTT is gradually breaking down the language barrier. For example, Netflix’s “Money Heist”, a Spanish televised crime drama, was one of the most-watched shows in India and achieved many hits. Thus, currently, a program does not need to be only in a particular language to find viewers.

“With OTT, you have your own intervals, your own comfort and the audience seems to appreciate it. Audiences use many different technologies to watch movies, documentaries and web series on their smartphones. And it’s become a challenge. for the film industry to attract audiences to cinemas, although it will become fully operational in the near future, “he added.

But it is also difficult for OTT platforms to have a screen size and sound quality comparable to cinemas.

Take the example of the recent ‘Chehre’ which featured megastar Amitabh Bachchan and Emraan Hashmi. The film was one of the most anticipated films of the year 2021 and was released on August 27 after much delay.

Despite a popular all-star cast, the film failed to garner a good box office collection.

Expressing his perspective on the impact of OTT in cinema, ‘Chehre’ producer Anand Pandit said: “We should not pit OTT platforms and the film industry against each other. areas and even then we have to find the happy medium or the desirable midpoint between two extreme perspectives. “

During the worst phase of the pandemic, OTT platforms extended a lifeline for producers who couldn’t wait endlessly to release their films.

“My own movie, ‘The Big Bull’ has been released on an OTT platform and now, after enjoying a theatrical release, my movie ‘Chehre’ is enjoying great streaming on Amazon Prime. We can also synergize it. creatively to extend the reach of our content and make it truly borderless, ”he explained.

Entertainment is entertainment and can be enjoyed on any screen, large or small. Indeed, a new wave of OTT platforms was observed during the pandemic as people were confined to their homes.

But now, as the situation has started to improve and theaters are gradually opening up with strategic planning and COVID-19 protocols, audiences may come back to theaters to experience the thrill of big-screen entertainment again. .

Shedding light on the matter, Vivek Krishnani, Managing Director of Sony Pictures Films India, said he noticed the same with their latest release “Venom: Let There Be Carnage” which was released in India on October 14 and ” became the biggest opening weekend in India for any Bollywood or Hollywood movie after the theaters opened with a stellar opening of Rs 15.5 crore. “

He said the film also elicited the same reaction globally, turning out to be Sony’s all-time biggest opening to hit the market. “So ultimately the viewers are the ultimate winners because they can choose their source of entertainment,” Vivek told ANI.

Modern era viewers are constantly on the lookout for original interactive content and for that, they are willing to spend the extra money looking for a completely immersive experience in movie theaters or on OTT platforms.

In conclusion, we can say that OTT platforms and movie theaters are likely to coexist for a long time. (ANI)

(This is an unedited and auto-generated story from the Syndicated News Feed, the staff at LatestLY may not have edited or edited the body of the content)


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