Mumbai, May 23rd (PTI) Zindagi Channel will be available on Indian TV as a DTH offering from Monday with the iconic show “Zindagi Gulzar Hai”, featuring Pakistani stars Fawad Khan and Sanam Saeed.
The channel is set to launch on DTH platforms as a “value-added service” broadcasting other Pakistani fiction shows such as “Kitni Girhain Baaki Hain”, “Aunn Zara” and “Sadqay Tumhare”, according to a statement. released by the channel.
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Shailja Kejriwal, Creative Director at Zee Special Projects, said it’s a proud moment for the team to launch Zindagi on major DTH platforms.
“What started as a salient idea between a few people deeply invested in the belief in cross-border cultural collaborations has grown into one of the most beloved television stations in the country.
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“Zindagi has advanced its OTT journey by fueling digital consumer needs in the country, and the community of believers has continued to grow. Today, we are adding new partners, new believers in Tata Play, Dish TV and D2H, as we take Zindagi to every corner of the country,” Kejriwal said in a statement.
“Zindagi Gulzar Hai,” the 2012 romantic drama that put Saeed and Khan on the map in India, revolves around Kashaf and Zaroon navigating the ups and downs of a romance through the prism of class divide and gender. gender dynamics.
The Pakistani anthology thriller television series “Kitni Girhain Baaki Hain” had Indian actor and politician Kirron Kher as the narrator. The show, directed by Angeline Malik, premiered on March 27, 2011 on Hum TV, a Pakistani channel. “Aunn Zara,” a 2013 show, was directed by Haissam Hussain and starred Maya Ali and Osman Khalid Butt as the titular warring couple. “Sadqay Tumhare” was a drama, starring Mahira Khan in the lead.
The lineup also includes this year’s Zindagi Original series “Mrs. & Mr. Shameem”, starring Naumaan Ijaz and Saba Qamar, which is also available on ZEE5, and many more shows.
Apart from streaming fiction shows, the service is ready to showcase some of the most acclaimed Hindi movies such as “Baarish aur Chowmein” (2018) starring Taapsee Pannu and Amit Sadh and directed by Tigmanshu Dhulia; “Toba Tek Singh” (2017) by Ketan Mehta, based on a short story by Saadat Hasan Manto, starring renowned actor Pankaj Kapoor; “Silvat” (2016) written by Faraz Arif Ansari and directed by Tanuja Chandra starring Kartik Aaryan in a lead role, “Saari Raat” (2015), a film by Aparna Sen starring her actress daughter Konkona Sen Sharma, among others.
Speaking about the partnership, Pallavi Puri, Content and Marketing Director, Tata Play said there is a huge fan following for nuanced and author-backed stories in India and she believes Tata’s content library Play Zindagi will be a treat for viewers who love relatable storytelling.
Shruti Kumar, Manager – VAS, Dish TV India Ltd., said their service aims to deliver relevant, wholesome, unique and relevant content to subscribers.
“We are thrilled to announce Zindagi Active as the latest addition to our comprehensive portfolio of value-added services. With this, we provide our subscribers with emotional and exciting stories, series and movies that resonate with them, their families and their relationships.
“We hope to bring together people/communities beyond the borders of our country who share similar values, cultures and traditions. Our active services bring the most engaging and relevant content to our subscribers, and the latest addition of the Zindagi Active service reaffirms our commitment to them,” Kumar added.
Zindagi will go live at 7 p.m. and the channel will be available on Tata Play on 154 while Dish TV and D2H can tune to 117.
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