Hailey Bieber is the new FILA Global Brand Ambassador | Entertainment News


Hailey Bieber is the new FILA Global Brand Ambassador.

The 25-year-old model has teamed up with the sportswear brand for a new retro-inspired campaign for which she was photographed by Renell Medrano and styled by herself alongside Dani Michelle.

Announcing the collaboration, Hayley said, “My style is constantly evolving and FILA’s designs are timeless and a perfect complement to my everyday wardrobe.

“I’m grateful for the opportunity to work closely with the brand to create these iconic pieces and present them in a way that feels like a true reflection of my personal style.”

Gene Yoon, FILA World President, added: “Hailey has an enviable and often imitated street style, and she has quickly become a fashion icon for this generation.

“As a brand, we have always celebrated individuality and a willingness to take risks in design. Hailey is fearless in her fashion choices, with versatility, authenticity and originality in her style expression. FILA is a natural part of Hailey’s closet and it was only natural to work together on this new campaign.

Hailey – who is married to Justin Bieber – brings her own spin on iconic ’90s casual fashion and sums up the decade with a modern edge thanks to aesthetic and clothing choices that include; a crewneck sweatshirt, pullover vest, oversized utility pants, puffer jacket, bucket hat and FILA shoes.

The campaign will launch on October 18 and will be featured in digital assets globally, including outdoor and subway signs, digital banners and on FILA social media.

The garments featured in the campaign will be available on FILA.com.

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