Hong Kong opens first social distance entertainment center – The Grounds



No matter what part of the world we find ourselves in, COVID-19 has forced us all to ‘pivot’ and ‘adapt’. In Hong Kong, the latest company built specifically to fight the pandemic is The Grounds, the country’s first entertainment and leisure space, embracing the new standard of responsible socialization.

Located at Hong Kong Observation Wheel and AIA Vitality Park, The Grounds offers visitors a safe place of entertainment with 116 socially remote private pods surrounded by garden fences. Pods are allocated on a first come, first served basis with options for two or four people, with a maximum capacity of 404 guests.

“The Grounds was specifically designed for the COVID-19 era where guests have room to breathe and room to play, while supporting local hospitality and entertainment industries with a venue concept that invites them to participate, ”says The Grounds CEO Simon Wilson. “This collaborative approach allows us to work with stakeholders and partners from across the city and provides unique experiences for visitors in a setting that respects local social distancing measures and prioritizes the safety and comfort of customers. “

From movies on their LED screens (like the “Frozen” for families to the favorite of the night “Notting Hill”) to wellness and fitness sessions (organized by yoga ambassadors Lulu Lemon to benefit charity ) to live music from local artists (organized by Bounce) to experience the Rugby Fanzones (in partnership with Hong Kong Rugby Union), there is something for everyone, with tickets available for purchase online.

Food offerings are available in the sleek new food hall, Basehall, via a mobile ordering system. Cocktails, beers, coffee, juices and wine are available at the on-site bar. The venue has also partnered with Penfolds, which offers seven signature red and white wines that pay homage to former head winemaker Max Shubert.

The Grounds is also fast becoming a premier venue for special events for both corporate organizations. The Hong Kong Dining Awards were recently held here, and from November 27-29, it will host the city’s largest fitness and wellness festival, Iris. guests, where they recently had an engagement proposal, captured on social media. “We all want to create special memories,” Wilson shares. “The team worked behind the scenes to help the gentleman plan the perfect request. What an honor. ”

The Grounds puts the health and safety of customers and staff first. It is also equipped with RAZE, the first activated sanitation technology currently used in the city’s public transport. All visitors must complete a health and travel declaration when purchasing tickets. In addition to temperature controls, hand sanitizers at each entry and exit point, guests are also required to wear a mask when moving around the site. They are required to stay in their private cabin for the duration of their session and may only go out to use the toilets or to leave the place. Pods are cleaned between sessions.

Wellness entrepreneur Jane Dee, co-founder and CMO of Beyond Beauty Global recently paid a visit. “I think it’s an amazing initiative from The Grounds team to show something positive to Hong Kong and its people,” she shares. “It gives us something to look forward to after a year of uncertainty. It also provides high-end brands and various industries with a COVID-responsible space to create extraordinary consumer experiences and outdoor events, especially in the run-up to Christmas and New Years. ”

Holly Graham, International Editor-in-Chief of Drink Magazine, adds: “The Grounds is the entertainment venue Hong Kong never thought it needed. The team absolutely succeeded. The screen and sound quality is excellent, the dining options of the new Basehall and other on-site vendors are plentiful and are delivered to your pod quickly. It’s a bit of a dream, having someone deliver food and drink on demand when you lie down and watch movies, all with the added bonus of feeling safe in the event of a pandemic. ”

The field is located at Hong Kong Observation Wheel and AIA Vitality Park, 33 Man Kwong Street, Central, Hong Kong, from 11 a.m. to 11 p.m., daily. For more information visit www.thegroundshk.com


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