Industry leaders and elite esports meet at Cyberport as digital entertainment continues to grow steadily
HONG KONG SAR – Media OutReach – December 10, 2021 – The grand opening of the annual Digital Entertainment Leadership Forum (DELF) took place at Cyberport today, with Zhang Zhihua, Director General of the Youth Department of the Liaison Office of the Central People’s Government of the Hong Kong Special Administrative Region (HKSAR), Dr David Chung, JP, Undersecretary of Innovation and Technology of Hong Kong SAR, Dr George Lam, President of Cyberport, and Peter Yan, CEO of Cyberport as guests of honor. Organized in a hybrid format of online and in-person participation, the three-day forum brings together more than 70 foreign and local speakers to discuss under the theme “Infinity Games – Breaking the Boundaries of Digital Entertainment”. Participants will be able to immerse themselves in digital entertainment and esports experiences with “sea”, “land” and “air” elements, including 10 esports tournaments and matches, over 40 live forum discussions and on demand as well as play experiences and workshops.
In his word of welcome, Dr George Lam said, “Digital entertainment has had a solid year in both popularity and profitability. The thriving technology-driven industry leads the global entertainment and media markets to continued growth, with no signs of slowing down. Cyberport is committed to promoting and facilitating the development of digital entertainment and esports by organizing various events and programs to allow the industry to expand its network, generate business opportunities and nurture new talent. . By taking advantage of Cyberport’s state-of-the-art facilities and value-added services, we look forward to seeing local industry players unleash their creativity, showcase their ingenuity on our platforms, and provide more diverse and quality services and products for exploit local and foreign markets. ”
Dr Lam also pointed out that there are currently around 150 companies in the digital entertainment and esports cluster within the Cyberport ecosystem, and that the two esports related support programs have been met with much welcome. enthusiasm, with the Esports Internship Program having provided 79 internships for 39 employers, and the much sought-after Esports Industry Facilitation Scheme having approved over 140 grants with a 17% increase in the past year, reflecting the dynamism of the industry despite the COVID-19 pandemic.
DELF has invited speakers from the United States, United Kingdom, Singapore, Mainland China and Hong Kong. During the first day of the event, Adam Simon, U.S. head of Unified Messaging Innovation and senior vice president of strategy at IPG Media Lab, shared his insights on how to be successful in the future of entertainment amid rapidly changing industry and abundance of information. facing the public every day. Dr Max Howard, former animation producer and studio director for Walt Disney, Warner Bros. Feature Animation and Dreamworks, discussed the impact on theaters and the traditional mode of distribution brought about by the emerging appetite for streaming services seen during the global pandemic. Michelle Zhao, Global Games Director for Meta’s GCR, urged the gaming industry to continue the trend of streaming and combine its creativity with elements of streaming to attract more users and improve brand value. Cesar Caceres, Technical Manager of APAC of Disguise explored the future of filmmaking with virtual set technologies. Becky Yeung, regional head of brand partnerships for Warner Music Asia, noted that the music and gaming industries are already working more closely than ever, with the possibility of further integration going forward. Other speakers highlighted topics such as winning digital strategies for mainland China and the global scale of digital entertainment in Hong Kong.
In the afternoon, the “Tech Track” and “Venturer Track” breakout sessions brought together international and local professionals speaking on hot topics such as brand marketing and artistic creation in the metaverse , extended reality, artificial intelligence, 5G and 6G technologies, as well as analysis of other growth trends in the field of technology and innovation.
Tomorrow’s “Talent Track” breakout session will feature topics on talent cultivation, including the role of women in gaming, the gamification of STEM education, and the development of esports education programs. The APRU Esports MetaGame Conference 2021 flagship event will be held in the morning, where local and international leaders will discuss the digital skills of the future and the role of universities in preparing the next generation of innovators and change makers. , as well as how esports can provide career paths through international collaboration.
A series of spectacular tournaments will be presented over the next two days, while the workshops and the Experience Zone will be open until Sunday.
For more details on the event and the full list of speakers, please visit the DELF2021 website: http://delf.cyberport.hk/
For high resolution photos, please download via this link.
Photo 1: The inauguration of the annual Digital Entertainment Leadership Forum (DELF) takes place at Cyberport today, with (from left to right) Peter Yan, CEO of Cyberport, Zhang Zhihua, Director General of the Youth Department of the Liaison Office of the Central People’s Government of the Hong Kong Special Administrative Region (HKSAR), Dr George Lam, Chairman of Cyberport and Dr David Chung, JP, Hong Kong SAR Undersecretary of Innovation and Technology as official guests. The DELF takes place this year in a hybrid format.
Photo 2: Under the theme “Infinity Games – Breaking the Limits of Digital Entertainment”, the three-day Digital Entertainment Leadership Forum (DELF) brings together more than 70 speakers.
Photo 3: In his word of welcome, Dr George Lam, President of Cyberport, says Cyberport is focused on the development of digital entertainment and esports by organizing various events and programs to enable the industry to expand its network, generate business prospects and develop new talent.
Photo 4: Adam Simon, U.S. Head of Unified Messaging Innovation and Senior Vice President of Strategy, IPG Media Lab, shares his insights on how to be successful in the future of entertainment amid the rapid changes in the industry and the abundance of information that audiences face every day.
Photo 5: Dr Max Howard, former animation producer and studio director for Walt Disney, Warner Bros. Feature Animation and Dreamworks, discusses the impact on theaters and traditional mode of distribution brought on by the emerging appetite for streaming services seen during the global pandemic.
Cyberport is an innovative digital community with around 800 start-ups and tech companies on site. It is managed by Hong Kong Cyberport Management Company Limited, which is 100% owned by the government of Hong Kong SAR. With the vision to be the hub of digital technology, thus creating a new economic engine for Hong Kong, Cyberport is committed to nurturing a vibrant technological ecosystem by cultivating talent, promoting entrepreneurship among young people, supporting start-ups in their growth journey, by encouraging industry development by promoting strategic collaboration with local and international partners and by integrating new and traditional economies by accelerating digital transformation in the public and private sectors.
For more information, please visit www.cyberport.hk
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