JollyMax Digital Entertainment Platform Helps Game Developers Go Global


Jakarta, Indonesia, August 23, 2022 /PRNewswire/ — JollyMax, the one-stop global digital entertainment platform, enables game developers around the world to find and thrive in regional gaming communities.


JollyMax

With extensive experience in promotion and localization, JollyMax provides a win-win service for teams looking to reach alternative emerging markets. These services benefit local users who can access world-class games in their native language and promotional activities to lower the barrier to entry and encourage greater participation. So far, this service has boosted brand awareness and sales of a number of flagship games, including Mobile Legends: Bang Bang and Super Sus.

Stating the company’s purpose in its name, JollyMax is a portmanteau of Joy and Max. As such, the platform not only focuses on recharging the game’s monetary services, but also bringing additional layers of fun to the game. For brands, JollyMax helps with localization by running tournaments, live streams and promotional events, as well as supporting other social media gamification activities such as quizzes, spot the difference puzzles and guessing games. These competitions are specific to the brand’s intellectual property and cultivate a community of players on the Internet.

“Maintaining a global presence and attracting new users can be a challenge, even for studios developing high-quality games. Besides competition between other studios, adapting games to the linguistic and cultural standards of gamers in different regions is extremely difficult due to a lack of in-depth understanding of local cultures and user preferences, and development studios may struggle to identify key regional players to collaborate with on marketing and promotion, further alienating them of their target users,” said Dana Gu, Global Community Manager for JollyMax. “With the JollyMax team’s expertise in emerging markets, we are able to help studios launch appropriate and effective campaigns to capture local attention, connect with gamers and achieve sales targets.

Recently, JollyMax helped social deduction action game Super Sus localize itself for international gamers. JollyMax helped the werewolf role-playing game promote the launch, highlighting the unique and high-quality fun on offer, and helping Super Sus achieve its marketing goals. Throughout the campaign, JollyMaX sspend time energizing the game throughh ininfluencers, allowing early access to trial players and offering exclusive discounts to new players beginD. After the launch, JollyMax continued to promote the game in different regions, supporting purchases in 15 countries, including Indonesia, Thailand, The Philippines and Brazil, booster 500% daily sales.

From August 8-14, JollyMax celebrated its first anniversary with discounts and giveaways on a huge range of supported games. During the event, JollyMax leveraged increased attention to further promote major gaming partners, including offering free items such as “Exclusive JollyMax Birthday Hats” to Super Sus players who topped up or purchased in-game items through the Platform. In addition to ensuring that local gamers can access and enjoy the highest quality games at the most affordable prices, JollyMax is also committed to helping international games reach local audiences and connect with communities of passionate players from all over the world.

As a digital entertainment platform, JollyMax’s advantage lies in its deep understanding of local users, as well as its regional marketing and promotion resources and channels. The company will continue to partner with game developers to create unique marketing solutions, build brand awareness and expand global influence.

About JollyMax

JollyMax is a leading global retail platform providing gaming enthusiasts around the world access to some of the most profitable deals on digital products and services. JollyMax partners with top global merchants, game companies and payment providers to support users worldwide.

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