FC Santos signed an agreement with Konami digital entertainment which will see the firm become the official global partner and video game partner of the Brazilian club.
Under the terms of the agreement, Konami eFootball PES 2021 The logo will be embossed on the club’s match day and training kits, as well as the women’s and youth academy tapes to engage with a younger audience.
In addition, the company will also have access to the rights to use the Santos club crest for promotional material, such as current video game licenses.
Takayuki Kubo, President of Konami Digital Entertainment, said: “Santos FC is linked to a deep football history in Brazil, with more than 100 years of heritage spanning generations of fans. This partnership offers a new layer of authenticity to eFootball PES, and we couldn’t be more excited to launch this next chapter with such a renowned club and a dedicated fan base.
Konami’s eFootball PES brand will appear on the site of Santos’ home, Estadio Urbano Caldeira, and CT Rei Pelé training center. The entertainment and gambling conglomerate will be featured in press backdrops and provide “seamless real-world exposure” to the video game franchise.
“EFootball PES brings unparalleled realism to football, and we are delighted to forge this new relationship with KONAMI as an official partner of Santos FC”, Marcelo Frazão, head of marketing and communications at Santos FC, added.
“Going forward, this partnership will provide content and connectivity to attract young fans and help us continue to build the Santos brand for generations to come. “