Lagos State Governor Babajide Sanwo-Olu unveiled the Grand Lagos Day 2021 on Friday, October 29, 2021, stressing that the month-long event will help the state’s recovery efforts after the ravages of the COVID-19 pandemic.
Organized at the Eko Hotel in Lagos, the event is themed “Lagos Rocks”.
Represented by his deputy, Dr Kadiri Obafemi Hamzat, Governor Sanwo-Olu said the event would include activities such as cycling, photography and fashion competitions, the Christmas souk village, traditional games and the Popular Grand Lagos concerts featuring prominent artists. in the five divisions of the state.
While noting that the pandemic has hit all three critical pillars of society, Sanwo-Olu said the fiesta, which will be held from December 1 to December 31, is part of efforts to reposition the state.
He said: “Society is built on three tripods: economy, health and well-being, and security of life and property. What COVID-19 has done is affect all three as well as the nightlife, but this edition of the Greater Lagos Fiesta, whose activities were highlighted by speakers, will help jumpstart our economy. ”
Tourism, Arts and Culture Commissioner Pharmacist Uzamat Akinbile-Yusuf noted that “the 2020 edition did not take place because the Lagos State government has prioritized health and public safety, but this year will be with a ‘blend of uniqueness and a touch of innovation and creativity.
According to her, the ‘Lagos Rocks’ will be “an immersive experience of entertainment, admiration and inspiration unlike anything seen before in Nigeria.
Akinbile-Yusuf said the government will use the fiesta to further transform the state into a major tourism and entertainment hub on the continent by exploring and promoting the potentials that abound in the state, as well as integrating the entertainment and art industry as a viable platform. to attract visitors and create employment opportunities.
She revealed that only people vaccinated against COVID-19 would be allowed to enter the fiesta venues and provided adequate security and emergency services.
Speaking on the importance of the Fiesta, the governor’s special advisor for tourism, arts and culture, Mr. Solomon Bonu, said it affirms his director’s commitment to tourism development.
“The Greater Lagos Fiesta 2021 is a reflection of Governor Sanwo-Olu’s love for tourism and entertainment and his fervent belief in the ministry’s ability to host an event that portrayed the Lagos standard known for years,” did he declare.
The Chairman of the Marketing Communications Subcommittee for the Fiesta, Mr. Israel Jaiye Opayemi, spoke about the evolution of the ‘Lagos Countdown’ to the ‘Greater Lagos Fiesta’ saying that despite the name changes, its goal remains “to serve as a unifying platform to promote entertainment, commerce, the arts, culture and the bubbling spirit among the people of Lagos State.”
Explaining the brand identity and the meaning of the logo, Opayemi revealed that: “red symbolizes – courage, love, vigor, warmth; orange symbolizes – energy, excitement, dynamism, youth, change and blue is peace, confidence, calm, healing. Yellow to symbolize – cheerfulness, passion, friendship; Green to symbolize – Growth, Prosperity, Progress; Black to symbolize – Power, Prestige, Strength, Elegance and White to symbolize the clarity of our vision.
“The bold fonts used to make Lagos have been carefully selected to emphasize the bold character of our people. If you have any doubts, go ask COVID and some of the adversities we have faced as a people. It highlights the resilience of our people.
“The iconic Lekki-Ikoyi Linkage Bridge has been carefully incorporated into the letter O to boastfully remind us that we are not only the melting pot of the diverse cultures of our country, but that we are the bridge that connects the peoples of more. of 250 ethnic nationalities. “
The fiesta will open in all five divisions of Lagos, Ikorodu, Ikeja, Badagry, Lagos Island and Epe on December 18.