Leading Digital Entertainment Publisher Penske Media Corporation Accelerates Consumer Product Program With Addition of Brainbase Brand Licensing Platform


LOS ANGELES, November 16, 2021 / PRNewswire / – Brainbase, the venture capital-backed company that helps licensing teams optimize their partnerships from contract to revenue, and Penske Media Corporation (PMC), a pioneer in the digital media space and owner of iconic brands such as Billboard, Robb Report, Rolling Stone, SXSW, The Hollywood Reporter, Variety and WWD, among others, today announced that PMC will begin using Brainbase’s brand licensing platform to streamline and manage their global licensing activities.

(PRNewsfoto / Brainbase)

“We are excited to combine Brainbase’s leading licensing technology platform with PMC’s innovation in the media and entertainment space to create a high consumer product program,” said Nate cavanaugh, co-founder and CEO of Brainbase. “Our team is committed to delivering cutting-edge technology that will take PMC’s growing licensing business to the next level and contribute to the success of their organization for years to come. “

“As PMC continues to evolve with the audience for its brands, we are excited to expand our licensing program to new categories including cannabis, health and wellness, food and beverage, clothes and more, ”said Rachel Terrace, Senior Vice President of Licensing and Brand Development at PMC. “The Brainbase platform will allow us to optimize our processes and in turn launch a diverse range of partnerships across our iconic brands. “

Brainbase brings together all the features needed to run a large-scale global licensing business so licensing teams can make smarter, faster decisions. With the help of Brainbase, IP owners are able to unify their global operations within a single software platform: transactions, product approvals, royalty reporting, asset management digital analysis and dashboard analysis.

Since its founding in 2004, PMC has acquired, launched and partnered with some of the most prestigious brands, creating one of the largest media companies in the world in terms of reach, influence and ambition. With entry points to media, live events and news services, engaged audiences around the world turn to PMC’s powerful brands for top-notch coverage of entertainment, music, sports , fashion, luxury, art and women’s lifestyle.

PMC joins a list of Brainbase clients with leading global brands including BBC Studios, BuzzFeed, Chefclub, Crayola, kathy ireland® Worldwide, Moose Toys, SYBO Games and the Van Gogh Museum, among others.

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About Brainbase
Brainbase is a modern technology platform that helps licensing teams optimize their partnerships, from contract to revenue. The company is headquartered at Los Angeles with offices in Europe, and is backed by leading investors in San Francisco, THE, new York, and Europe. Follow @Brainbase on Twitter and @BrainbaseInc on LinkedIn, Instagram and Facebook, and learn more at www.brainbase.com. To download the Brainbase logo, please CLICK HERE.

About Penske Media Corporation
PMC is an independent global news and media services company whose award-winning content attracts a passionate monthly audience of over 310 million people. Since 2004, Penske Media has been a digital media pioneer and platform innovator, reaching viewers on all screens through its ever-growing constellation of iconic brands, which includes Deadline, Variety, Rolling Stone, Billboard, The Hollywood Reporter , VIBE, WWD, SHE Media, Robb Report, Sportico, BGR, ARTnews, Art in America, Fairchild Media, and Spy.com, among others. PMC’s journalists and content creators deliver the most comprehensive news and information on a daily basis in their industries and areas of coverage, unmatched in ambition, depth and courage. Based at new York and Los Angeles with additional offices in 14 countries around the world, PMC believes that businesses should not only be profitable, but also be forces for good. To learn more about PMC, our 2% Foundation and our brand portfolio, please visit www.PMC.com.

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