Leading Indian Entertainment Giants T-Series and Hungama Digital Entertainment Foray into NFT and Metaverse Space in Association with Hefty Entertainment


The global digital entertainment industry has experienced phenomenal growth over the past few years, raising the bar for entertainment creation and consumption like never before. Asia’s largest music publisher and label, T-series announced a partnership with one of the largest digital entertainment companies in South Asia, Hungama Digital Media to enter the world of Web3, NFT and Metaverse. It intends to capture the likes of the growing landscape of the digital economy and the virtual world.

The collaboration between industry leaders will lead to a paradigm shift in the entertainment sector in Asia as they strive to become valuable pillars of the NFT-metaverse ecosystem. The partnership aligns with Hungama’s vision to curate a perfect union of technological innovation to entertain and engage users around the world, alongside the T-Series to redefine the way digital content is created, owned and explored.

The Metaverse and NFT space has recently exploded with the latest marketing strategies among top brands across various industry verticals. The new wave sweeping through the cryptoverse has seen more renowned companies delve into NFTs. With a crucial metaverse movement launching exclusive NFT collections, T-Series and Hungama Digital Media are poised to bridge the gap between the world of crypto and digital entertainment.

Benefit Polygon Studios and their industry expertise, NFT and gaming leader Hefty Entertainment will spearhead a Web 3.0 initiative by Hungama, for the global digital entertainment industry to witness an unparalleled dimension of entertaining creations.

In an exclusive interview, Bhushan Kumar, President and Managing Director – Series T commented, “We are thrilled to expand our two-decade alliance with Hungama and provide our community with access to the Metaverse. After getting the ball rolling, we look forward to expanding and enhancing the value of our content, which will lead to further and rapid expansion of the global digital entertainment industry.

Unleash special moments and enhance experiences

Series T in association with Hefty Entertainment is forging a creative path that will bring millions of people around the world to a potential blockchain-based entertainment metaverse. T-series and Hungama will leverage their extensive global distribution network and expertise with an incredible content catalog spanning 2,00,000 songs, 65,000 music videos and over 150 movies in Indian languages ​​to spread across the digital landscape constantly expanding.

“We are excited to extend our long-standing partnership with T-Series and position ourselves as the pioneers of the entertainment metaverse. We look forward to redefining content consumption with this Web 3.0 initiative as we find new ways to collaborate and engage with fans. Our partnership with T-Series has grown stronger over time. We are very happy to hold their hand to enter the metaverse. Neeraj Roy, Founder – Hungamashare.

Hungama remains one of the digital media entertainment giants in South Asia, serving more than 90 million monthly active users across music, games and videos in the entertainment space. As a collaborative effort with the T-series, which has the largest user base in the world with 350 users and a massive following on different social media platforms.

Marketplace incentivized to power digital entertainment in the metaverse

Backed by Hungama & Polygon, Hefty Entertainment is well positioned to launch its incentivized NFT market. The market will mainly focus on creating an innovative layout in the growing NFTverse. The project will introduce captivating features to expand its market and provide an outstanding experience for users in the global entertainment industry. Lots of entertainment will bring millions into the blockchain and crypto industry through dynamic NFTs, advanced utilities, unique features, intuitive user experience and premium services in its metaverse ecosystem.

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