Likewise, launches a new “entertainment center” to provide personalized access to streaming TV on all devices


(Same as TV Image)

Similarly, the Seattle-area startup backed by Bill Gates on Tuesday announced the launch of Like TV, a personalized entertainment hub that gives users access to all of their streaming TV services in one place.

The free service simplifies switching between apps from providers like Netflix, Amazon Prime Video, Disney+ HBO Max, Hulu, Apple TV+ and others. Users can stream shows over the web in one place via laptop, desktop, and tablet, as well as connected iOS, Android, and TV devices.

The move is an extension of the company’s mobile app that already provides personalized recommendations for TV shows, movies, books and podcasts to 5 million registered users.

Similarly, TV uses machine learning, “influencer” ratings, and recommendations from other viewers to provide personalized recommendations tailored to a viewer’s streaming tastes. Users can save a show or movie to a watchlist or launch it directly from the service it’s streaming on.

“The majority of adults, and over 80% of people under 35, use non-TV devices daily to stream video,” CEO Ian Morris said in a press release. “Similarly, TV provides a seamless view of over 100 streaming services, all in one place, allowing everyone to discover, share, and even watch their next favorite.”

Likewise, we shared this example of what a streaming service recommendation looks like:

  • Finished the last season of ‘Ozark’ on Netflix and want another one like this? Discover “The Mosquito Coast” on Apple TV+, “Gomorrah” on HBO Max, or even “Sneaky Pete” on Prime Video.

Likewise, it made its public debut in October 2018 as the brainchild of Larry Cohen, Microsoft’s former communications chief. Cohen is chairman of Like and CEO of Gates Ventures, the private office of Bill Gates. Gates is the lead backer, investing $15 million in the startup at the end of 2021.

The company previously launched its TV app in July 2020 as a companion to its smartphone apps. The mobile apps have garnered 250 million user ratings and reviews.

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