mm2 Asia enters the NFT scene with a market for digital entertainment collectibles


Entertainment group mm2 Asia plans to launch Metaviva, a new NFT marketplace for licensed digital entertainment tokens and collectibles focused on popular entertainment and media content in the region.

Metaviva will offer fans the ability to engage and participate in their favorite content in the form of NFT. These include keyframes, audiovisual footage, music, animation, merchandise, and even actual props from movies, shows, and events – not just limited to mm2 Asia content. Content producers in the region will also be invited to promote their NFTs in the market.

Metaviva will serve as a hub for consumers to buy, trade, sell and store digital tokens and will be interoperable between Polygon, Ethereum, and other blockchains. The marketplace launch date will be announced in the coming weeks.

Melvin Ang, Founder and Executive Chairman of mm2 Asia, said he wanted to create a platform that will allow content producers to grow their brands and fan community by creating offers that were previously only available to consumers. industry insiders. “Metaviva NFT owners can get early or exclusive access to limited edition collectibles and invites to real-world events such as movie premieres and celebrity meetups,” he said. added. INTERACTIVE-MARKETING has contacted mm2 Asia for comment.

At the same time, mm2 has entered into a non-binding term sheet with RHT Aldigi Financial Holdings to enable the latter to invest in Metaviva. Jayaprakash Jagateesan, CEO of RHT Aldigi, said: “Our experience in intellectual property, licensing and marketing, M&A advisory and developing a digital asset market and distribution channel for alternative assets will allow us to launch a trusted optional NFT marketplace for mm2 to unleash the value of creative and collectible content. “

Ang said that while the NFT market represents a fraction of the physical asset market today, he believes the digital collectibles market will eclipse the physical one in the future. “The market for licensed goods is estimated at US $ 291 billion worldwide in 2020 and is expected to grow by 2.2% per year. In 2020, the global NFT market was approximately US $ 338 million in trading volume, and in August 2021, the total value of traded NFTs crossed the US $ 10 billion mark, “he added.

For example, mm2 Asia said that in November of last year, Warner Bros. released 100,000 avatars to promote the release of The Matrix Resurrection, which then saw hundreds of thousands of fans crash partner Nifty’s website due to “infrastructure issues” caused by maximum capacity. In December, Sony and AMC Theaters collaborated to deliver Spider-Man: No Path Home NFT in a marketing promotion, demonstrating the potential of various applications. Advance ticket sales, which included an NFT, crashed AMC and Fandango’s websites when it launched. The scalpers also offered tickets between 200 and 25,000 US dollars each.

Syed Saddiq, MP for Muar in Malaysia, also made his mark on the NFT scene this year. He recently collaborated with the NFT4HOPE charity to publish an NFT collection featuring his face. With this fundraiser, the organization aims to raise funds for flood victims in Malaysia. A total of four NFTs can be seen on the NFT4HOPE website, and have been tagged as “Super Rare” or “Ultra Rare”. Entitled “Metamorphosis”, the “Ultra Rare” print is a hybrid of digital and physical artwork by contemporary artist Jaee Tee.

Photo courtesy: 123RF

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