Mzaalo, a video and entertainment platform, has formed a strategic partnership with Jio to bring digital entertainment to underserved audiences across rural India. Through this partnership, Mzaalo’s premium content catalog and rewards ecosystem will be available on Jio’s low-cost phones and freely accessible to millions of audiences in rural India, most of whom are first-time users. ‘Internet. Around 150 million users of low-cost Jio phones will be able to enjoy the Mzaalo app’s premium library of over 12,000 content, including the best of Bollywood movies, regional cinema as well as original series, music videos music and earn rewards from 600 brand partners. Mzaalo app will be native in JioStore for all KaiOS powered JioPhones, with this change, 150 million Jio Phone users will get free access to Mzaalo premium entertainment content and rewards.
In addition to this partnership, Mzaalo has also been chosen to join the Jio Developers Build for Bharat Growth Pad program. As a member, Mzaalo and his community will enjoy special benefits such as the first market access program, year-round technical support from Jio, an exclusive community of leaders for mentorship within the rich leadership ecosystem. from Jio, JioAds credits, tools and services, Jio Developer Tools training, and more.
Development of the partnership, Vikram Tanna, COO, Mzaalo said, “As internet penetration deepens across India, there is a growing demand for quality online video streaming content. We are thrilled to partner with Jio to bring our premium content and rewards ecosystem to 150 million JioPhone users in Hindi and nine regional languages. The collaboration with Jio allows us to expand our digital footprint and democratize digital entertainment for the Indian hinterland.
The Indian hinterland – the remote rural areas of the country account for about 68% of India’s population, or nearly 900 million people. Although mobile services have reached this population, they are not as widespread as in urban cities. This partnership between Mzaalo and Jio will provide a new opportunity for hundreds of millions of people in rural India who have not had access to the mobile phone economy.
Mzaalo is available for download from JioStore for JioPhone device app store. Users can consume premium content and get rewarded while watching content and purchase their favorite products through the video streaming platform.
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