New Delhi, February 17 (IANS): Mzaalo, a gamified video and entertainment ecosystem, announced on Thursday that it has formed a strategic partnership with Jio to bring digital entertainment to underserved audiences across rural India.
Through this partnership, Mzaalo’s premium content catalog and rewards ecosystem will be available on Jio’s low-cost phones and freely accessible to millions of rural Indians, most of whom are internet users for the first time.
“We are thrilled to partner with Jio to bring our premium content and rewards ecosystem to 150 million JioPhone users in Hindi and 9 Indian languages. The collaboration with Jio allows us to expand our digital footprint and democratize digital entertainment for the Indian hinterland,” Vikram Tanna, COO, Mzaalo said in a statement.
In addition to this partnership, Mzaalo has also been chosen to join the Jio Developers Build for Bharat Growth Pad program. As a member, Mzaalo and his community will enjoy special benefits such as the first market access program, year-round technical support from Jio, an exclusive community of leaders for mentorship within the rich leadership ecosystem. from Jio, JioAds credits, tools and services, Jio Developer Tools training, and more.
Mzaalo is available for download from JioStore for JioPhone device app store. Users can consume premium content and get rewarded while watching content and purchase their favorite products through a secure and reliable video streaming platform.