Mumbai: Video and Gamified Entertainment Ecosystem Mazaalo announced its strategic partnership with Jio. Through this partnership, Mzaalo’s content catalog and rewards ecosystem will be available on Jio’s low-cost phones and will be freely accessible to millions of rural Indians, most of whom are new internet users.
The Mzaalo app will be native in the JioStore for all KaiOS powered JioPhones. More than 150 million users of low-cost Jio phones will have access to the app’s library of over 12,000 content, including Bollywood movies, regional cinema, original series and music videos. They will also have the opportunity to earn rewards from more than 600 partner brands, the statement said.
“As internet penetration intensifies across India, there is a growing demand for quality online video content,” said Mzaalo COO Vikram Tanna. “Collaborating with Jio allows us to expand our digital footprint and democratize digital entertainment for the Indian hinterland.”
The Indian hinterland – the remote regions of the country account for about 65% of the Indian population, or nearly 900 million people. Although mobile services have reached this population, they are not as widespread as in urban cities. This partnership between Mzaalo and Jio will provide a new opportunity for those who do not have access to the mobile phone economy.
In addition to this partnership, Mzaalo has also been chosen to join the Jio Developers Build for Bharat Growth Pad program. As a member, Mzaalo and his community will enjoy special benefits such as the first market access program, year-round technical support from Jio, an exclusive community of leaders for mentorship within the rich leadership ecosystem. from Jio, JioAds credits, tools and services, Jio Developer Tools training, and more.