Mzaalo partners with Jio to deliver digital entertainment content in rural India

As part of the partnership, Mzaalo’s content catalog and rewards ecosystem will be available on Jio’s low-cost phones

Mzaalo has entered into a strategic partnership with Jio to deliver digital entertainment across rural India. Under the partnership, Mzaalo’s content catalog and rewards ecosystem will be available on Jio’s low-cost phones and freely accessible to millions of rural Indians, most of whom are new internet users. . Mzaalo app content library will be available to more than 150 million low cost Jio phone users.

Along with this partnership, Mzaalo was also selected to join the Jio Developers Build for Bharat Growth Pad program. Therefore, Mzaalo and his community will enjoy special benefits from the program, such as the first market access program, year-round technical support from Jio, an exclusive community of leaders for mentorship within the rich ecosystem. of Jio’s leadership.

“As internet penetration intensifies across India, there is a growing demand for quality online video streaming content. We are delighted to partner with Jio to deliver our premium content and rewards ecosystem. to over 150 million JioPhone users in Hindi and 9 Indian languages. Working with Jio allows us to expand our digital footprint and democratize digital entertainment for the Indian hinterland,” said Vikram Tanna, COO, Mzaalo.

The Indian hinterland comprises about 65% of India’s population, or nearly 900 million people. The partnership between Mzaalo and Jio aims to provide a new opportunity for hundreds of millions of Indians who have not had access to the mobile phone economy.

Mzaalo is a blockchain-based, Algorand-powered gamified video platform designed to rebuild trust between consumers, content creators, and brands. Mzaalo provides free access to content for users including Movies, Originals, Live TV, Music, etc. Mzaalo’s token algorithm also helps users earn rewards that can be spent on over 600 established brands, including merchandise, digital products, games, and celebrity experiences.

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