TDGA Holdings Ltd., the UK-based media company founded by Thomas Reemer and Deborah Sass and led by former News Corp Europe chief Marty Pompadur, today announced its exclusive partnership with digital media conglomerate One DigitalEntertainment.
With this partnership, One Digital Entertainment is responsible for strategically building the Space Hero brand through product strategy, regional development, media alliances and brand marketing for the world’s first-ever global casting call where contestants compete for space travel exclusively for the territories of India, Southeast Asia and MENA.
“Space Hero will be the first global cast in the world to send a civilian into space on a $155 million, 6-day mission orbiting Earth and synchronized with the ISS. It is a one-of-a-kind global media company that unites citizens around the world and inspires community, collaboration and innovation here on Earth through a biannual competition where people from all walks of life have the opportunity to compete and select one of their peers for a mission in space. Through interactive, immersive, produced and user-generated content, the Space Hero platform encourages participants and fans to be inspired by the wonders of space to create change at home,” reads a statement. of the society.
The reality show will debut with 24 contestants from around the world, 12 men and 12 women, 12 from emerging countries and 12 from developed countries. They will be housed in the Space Village, a sustainable experience looking to the future, but with space-age technologies and the experiential feel of space. The show will document their lives as they prepare to compete for space adventure on the free flight mission. On the show, contestants will have their emotional, mental and physical strength tested, much like astronauts train before a flight. While you’re in the Space Village, the “Space Hero” house, activities, challenges, and voting will narrow the list of candidates until only one person remains.
The entire mission will be broadcast live 24/7 and live interactions with participants are possible. The show is set to air in 2023 and anyone over the age of 18 with a basic level of English can apply for the competition. Space Hero plans 15 seasons over the next 30 years, eventually flying beyond the ISS, to the Moon and Mars. The Space Hero project is supported by more than 70 space agencies and space institutions worldwide, as well as more than 55 private space companies around the world. On April 12, 2021, marking the 60th anniversary of the first human in space, Yuri Gagarin, Space Hero signed a Space Act Agreement (SAA) with NASA, becoming the first media company to do so in decades.
“We are pleased to have partnered with One Digital Entertainment who will bring their strong expertise for the territories of Southeast Asia, India and the MENA region. These territories have very strong online participation for some of the world’s biggest events and we are excited to further develop our operations to create various business and marketing synergies through our One Digital Entertainment partners,” said Thomas Reemer, Creator and Founding Partner of Space Hero.
“Space travel has been a dream for millions of people for many decades and Space Hero is making that dream a reality by giving the common man the opportunity to engage in space. We are thrilled to partner with Space Hero to highlight its trajectory within Asian communities,” said Shabir Momin, CEO and Co-Founder of One Digital Entertainment.
“The opportunity for space exploration is no longer limited to defined citizens, countries, or income groups. Space is one of the most inaccessible industries in the world. Space Hero gives you that access! With our mission to make Space Hero a truly global platform united by people from different countries and of different colors, creeds and races, the partnership with One Digital Entertainment reinforces our commitments to the same.” says Deborah Sass, founding partner and co-CEO of Space Hero.
“It is indeed a proud moment as this partnership marks Space Hero’s first partnership in the Asian region. We aspire to reinforce Space Hero’s long-term vision with strategic and unique partnerships across the media range. Space Hero is setting benchmarks in the space media industry, and we’re excited to use our experience across the various verticals to bring these projects to a global audience,” said Gurpreet Singh, COO and Co-Founder of One Digital Entertainment.
One Digital Entertainment is Asia’s leading digital media, technology and creator network, specializing in multiple content and digital media verticals across music, food, comedy, film, fashion and lifestyle and works with some leading creators and platforms like MostlySane, Badshah, Sidhu Moosewala, Yuvraj Singh, CarryMinati, Alia Bhatt, Sanjeev Kapoor, Sony Pictures, Google, Facebook, Spotify and others. The company currently has an unrivaled directory managing over 6,000 creators and ten billion minutes of content watched each month on social media. In recent times, the company has acquired Blush, Being Indian in addition to significant stakes in Digital2 Sports Pte Ltd and Instant Bollywood. The company has also launched MerchBay, India’s first creator-focused merchandise marketplace, and a dedicated podcast brand PodOne.
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