By RONALD BLUM, Associated Pressh
Carnegie Hall is launching a video on demand network that features recorded performances by classical artists known to perform at the famous venue.
Carnegie Hall +, created in partnership with Unitel, was due to launch Wednesday evening. It costs $ 7.99 per month and is available through the Apple TV app and smart TVs, Roku, Amazon Fire, and other devices.
Content includes operas from the Salzburg Festival and the 1979-80 Bayreuth Festival staging of Wagner’s Ring Cycle conducted by Patrice Chéreau. Concerts and ballets are available, and featured artists include Luciano Pavarotti, Renée Fleming, Leontyne Price, Anna Netrebko and Jonas Kaufmann, and conductors Leonard Bernstein, Herbert von Karajan, Georg Solti, Carlos Kleiber, Riccardo Muti and Claudio Abbado.
Carnegie’s general and artistic director Clive Gillinson said the Hall began exploring a network around 15 years ago, initially as an audio-only project.
“It became very clear that the audio scene was saturated with very, very big players, so the focus was on the audiovisual,” he said.
Gillinson was introduced to Unitel by Lawrence Perelman, a consultant who became a co-founder of the network. Gillinson said a pair of Carnegie directors have contributed funds to enable the start-up, and he expects the network to operate on a break-even basis within 18 to 24 months.
The classic streaming market already includes the Berlin Philharmonic Orchestra’s digital concert hall, launched in 2008, and Met Opera on Demand, which started in 2012 and has 33,000 on-demand subscribers. Forced to stop gaming during the pandemic, many organizations have taken to broadcasting on their own websites and various platforms, such as YouTube.
“There are a lot of unique projects out there from organizations promoting and showcasing their own work, but we felt we had the opportunity to create the destination in this area,” said Gillinson. “We bring the best of everything. across the world and present it here. We thought bringing this to the virtual world would be incredibly convincing. “
Carnegie Hall + will broadcast future Hall performances but has not decided whether they will be shown live or as recordings. Relatively few events were recorded on camera because production costs in the United States were higher than elsewhere. At launch, the focus is on content rather than locale.
“It’s just as valid to have the Berlin Philharmonic in Berlin or the Vienna Philharmonic in Vienna on the virtual stage as it is to have them at Carnegie Hall,” said Gillinson. “There is no limit to where you collect your content. “
Initial distribution is based on where the Apple TV app is available in English, roughly 60 countries and territories led by the United States, Great Britain, Canada, Ireland, and Australia.
Other genres of music may be added later.
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