One Digital Entertainment teams up with Twitter to raise awareness of Flipkart’s Big Billion Days: Best Media Info

Ahead of Flipkart’s holiday season sale – Big Billion Days, One Digital Entertainment and Twitter have collaborated to launch a series of videos on the micro-blogging platform as well as Twitter cards, which can direct consumers to the site of e-commerce.

Gurpreet Singh

According to Gurpreet Singh, COO and Co-Founder, One Digital Entertainment, “This project is part of our partnership with Twitter that we had conceptualized for Flipkart. In fact, it was Twitter that approached us with a brief first, based on from which we created our own advertising concept of what the e-commerce player can do on Twitter.

“The Flipkart team not only loved the concept, but based on the different genres available on their e-commerce platform, they enlisted a few genres like tech, lifestyle, and fashion that they wanted to target through campaign,” he added.

“This campaign is produced, promoted and executed by One Digital Entertainment and Twitter, which highlights the USPs of various products to drive communication in a unique and engaging format,” he said.

Moving forward, Singh also pointed out that it was One Digital that identified all the influencers to be enlisted for the campaign, after which the production of the ad videos was also handled by them.

This comes at a time when Twitter has opened the doors to generating content on the platform and is leveraging partnerships under its expanded program – Twitter Amplify – to help brands use the platform not just to trigger conversations, but also to drive conversions and drive results.

Kanika Mittal, Country Head, Twitter India, also took to LinkedIn to applaud the new partnership and said, “What a perfect example of Converse to Convert! Drive results through the marketing funnel with Sponsored Pops and leveraging the power of our influential audience!

Furthermore, One Digital’s Singh also added that OneDigital is not only an influencer marketing agency, but also handles creatives and production through its own studios.

When asked what One Digital’s primary focus is, “Our primary focus is the creator economy, whether it’s digital entertainment, music, arts and/or media. ‘global influencer ecosystem,’ he said. “From pitching the idea, to finalizing the influencers, shooting the videos, and finally launching the Twitter ad campaign, it only took us three to four days to complete the whole process” , did he declare.

In the Twitter campaign for Flipkart, One Digital used four creators – Kushal Tandon, Sejal Kumar, Alisha Singh and Dhananjay Bhosle for the technology, fashion, lifestyle and luxury segments. In the ad video, the creators suggested some of the products from Flipkart’s inventory that can help viewers improve their lifestyle, and those that were available at amazing prices during the Flipkart Big Billion Days sale.

At the end of the ad video, the creators also explained to consumers how they can earn certain upgrades for free, just by clicking on a picture of Flipkart’s Big Billion Days logo and sharing the products they need. an upgrade and do not wish. adjust more.

When asked what the idea behind the campaign was, Singh said, “The idea was to create visibility and awareness within the creators’ fan base and help them reach out and be part of Flipkart’s Big Billion Days sale while engaging customers in a more interactive mode.

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