A word. Four letters. A billion believers. SWAG has become the cultural zeitgeist that perfectly echoes the beliefs of youth and celebrates the unshakable spirit of the new generation. Bringing that ethos to life, Pepsi® today launched its all-new Summer Anthem that’s ready to add more sparkle to your next party. An extension of the Har Ghoont Mein Swag campaign, the anthem features two of India’s biggest youth icons – Badshah and Jacqueline Fernandez who are set to take India by storm with their musical hat-trick.
Taking Pepsi®’s ‘More Fizz, More Refreshing’* proposition up a notch, the upbeat new anthem encourages young people to own their individuality, eccentricity and wear their hearts on their sleeves. The anthem is set against the backdrop of the typical life of a youngster who has a lot of fun and irreverence. Pepsi has partnered with One Digital Entertainment and Universal Music Group for Brands to bring this campaign to life.
One Digital Entertainment, one of the leading digital media companies in Asia, organized this project and is the distribution partner of this anthem on all platforms including YouTube, Spotify, Apple Music, etc. This is the third song association with Pepsi and prior to which One Digital Entertainment has partnered with Pepsi for How We Do It & Har Ghoont Mein Swag as well as ongoing influencer activations.
The anthem was launched today at a star-studded event in Mumbai this morning. Jacqueline Fernandez Badshah and Ahmed Khan danced to this new masterpiece that is sure to be an earworm.
Speaking on the anthem, Saumya Rathor, Category Manager, Cola, PepsiCo Indiamentioned, “As a cultural curator, Pepsi has connected with consumers time and time again through music and dance and worked with the most iconic superstars to curate powerful cultural elements around the world. Words, ‘Check my Fizz’ aims to celebrate the unshakeable self-belief and confidence of today’s youth. With Badshah dropping the beats, Jacqueline Fernandez burning up the screen with her dance moves and Bollywood heavy hitter Ahmed Khan directing the video, we hope India sings the song straight to us.
Commenting on the song and his longtime partnership with Pepsi®, Badshah mentioned, “I’m extremely happy to be part of Pepsi’s new summer anthem once again. I’m a quintessential challenger and Pepsi’s challenger philosophy of owning your swag and living life with strong self-confidence has always resonated with you. me. I hope people enjoy the song as much as I enjoyed creating it!”
talk about the numberBollywood star Jacqueline Fernandezmentioned, “Our generation wants to owe everything with confidence and self-confidence, whether it’s their opinions, their clothing choices or their career choices. I’m super excited to be a part of Pepsi’s new summer anthem that carries that philosophy forward in style – with a breathtaking number that is sure to take the music scene by storm. The song is effortless, energetic and extremely relatable. The dance steps, music, colors and costumes come together to add to the cheerfulness of the song. I can’t wait for my fans to dive into this SWAG experience.
Director of Ace Bollywood, Ahmed Khan mentioned, “This new summer anthem is a super cool dance number that perfectly reflects today’s generation – uninhibited, confident and full of swag. We showcased that attitude even in the music video. I had a blast working with Jacqueline and Badshah and that pleasure translates to the screen. I can’t wait to show the magic we created with Pepsi again.”
The song is available to stream on Youtube and popular streaming platforms.
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Also Read: Amid Sukesh Chandrashekhar Controversy, Jacqueline Fernandez Spends Special Night With Salman Khan and Tiger Shroff, See Viral Video