Perfect World embraces new changes in the digital entertainment industry with science and culture

As the new changes in consumption and business models brought by digitization will meet the ever increasing needs of people for better lives, Perfect World has adhered to the position of a provider of high quality content to constantly create new products. , said Dr Xiao.

On the one hand, Perfect World has insisted on self-developed technologies ranging from PC games and mobile games to game engines; on the other hand, the Group has sought in-depth cooperation with national partners in the video game sector.

In addition, Perfect World actively applies cutting-edge technologies to its cultural products with the aim of providing users with entirely new scenes and experiences. Perfect World has applied new technologies such as AR, VR and MR in its eSports tournaments, and users are also allowed to experience “black technology” in Perfect World’s eSports VR booth this year. China’s joy, which allows players to act as a character to fight in a CS: GO or DOTA 2 competition.

In terms of culture, Dr Xiao stressed that as an industry favored by the younger generation, the digital culture and entertainment industry should attach importance to defining correct values ​​for young people and to enriching the cultural connotation of its products.

“Traditional Chinese culture has always been a source of inspiration for Perfect World. We have created ‘Unruly Heroes’ and other internationally renowned IPs that originate from the classic Chinese novel ‘Journey to the West’, and we will also be joining to excellent artists in China to build a new ecosystem for China’s original animation, ”said Dr Xiao.

In light of the “creative thinking” proposed by the Group, Perfect World is committed to stimulating the upgrading and transformation of traditional industries, and the Group is trying to help traditional landscape sites to achieve an upgrade. digital via its “gamified immersive experience”.

SOURCE Perfect World

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