Pooja Entertainment buys a virtual land in the metaverse

Production house Pooja Entertainment recently announced that it has acquired virtual land in the Metaverse. Metaverse is a virtual reality space in which users can interact with a computer-generated environment and with each other.

The space, titled Poojaverse, will be a virtual space for creators to create first-of-its-kind immersive experiences for viewers, starting with their recently announced BadeMiyan ChoteMiyan project, starring Akshay Kumar and Tiger Shroff.

Producer Deepshikha Deshmukh said she was “thrilled” to have BadeMiyan ChoteMiyan, their most ambitious project, in the metaverse.

The film is set to be released in Hindi, Telugu, Tamil, Kannada and Malayalam on Christmas 2023.

“Poojaverse is one step away from our end in that same direction. Over time and with a more nuanced understanding of this virtual space, we intend to make Poojaverse the go-to space for quality entertainment and various aspects of filmmaking in the digital world,” Deshmukh said in a statement. communicated.

Digital dominance has always been seen as something of the times to come, but things have changed with the pandemic, says producer Jackky Bhagnani.

“A world created as a result of this technology and the ideology of digital real-life replication, Metaverse, reigns supreme. This is no longer a futuristic idea, but one that has already begun to take shape and to take on an ever-changing shape,” he added.

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