T-Series, Asia’s largest music label, on Monday announced its foray into non-fungible tokens (NFTs) in association with Hefty Entertainment, a division of Hungama, one of the largest digital media entertainment companies. in South Asia. This first foray into the global digital entertainment industry will see the two leaders raise the bar in creating and consuming entertainment through Hefty Entertainment – a Web 3.0 initiative by Hungama.
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“After getting the ball rolling, we look forward to expanding and enhancing the value of our content, which will lead to further and rapid expansion of the global digital entertainment industry. Delivering a future full of potential, interactivity and collaboration for our communities around the world,” said Bhushan Kumar, President and CEO of T-Series in a statement.
T-Series and Hungama will leverage their extensive global distribution network and an enviable library comprising two lakh songs, 65,000 music videos and over 150 movies in Indian languages.
This will see Hungama create NFTs, rare collectibles, and unlock special moments from T-Series’ vast catalog of new and existing content.
Speaking about the partnership, Siddhartha Roy, CEO of Hungama said, “Hungama looks forward to delivering immersive experiences in the Web 3.0 metaverse to its large, nurtured communities over time, in over 40 countries, with over 150 partnerships. distribution centers.”
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