Twitter All in With Sports, News, Entertainment Video at NewFront

Twitter It may not be Thursday Night Football anymore, but as it showed during its very first news show tonight, live video – and sport in particular – is at the heart of its future. The social networking platform has attracted advertisers with a plethora of live streaming partnerships, including deals with the WNBA, NFL and MLBAM.

During the event, Twitter executives highlighted the personalization, social interaction and immediate access offered by the platform.

“Every piece of content that we’ve already shown you and that we’ll show you tonight is available in the palm of your hand,” said Anthony Noto, chief operating officer of Twitter.

Beginning at the end of the month, Twitter and the WNBA will team up in a three-year deal to broadcast one regular-season game live each week, for a total of 20 games per season. Twitter is also working with Major League Baseball Advanced Media (MLBAM) to create a weekly three-hour live broadcast. Available only on Twitter, the still unnamed show will discuss the best moments of the previous week. Twitter announced a similar deal with The Players’ Tribune, creating an exclusive live broadcast that features athletes sharing their thoughts on events both inside and outside of the sports world.

Twitter and the NFL are yet to finish. This fall, the NFL will create a daily show that airs Sunday through Thursday based on NFL news. The partnership includes live pre-game videos and on-demand highlights.

Twitter and the PGA Tour have announced that they are deepening their partnership and will provide more than 70 hours of live coverage from 31 upcoming tournaments. Twitter and Periscope viewers can enjoy 360º video of the 17e Players’ Championship hole at TPC Sawgrass Golf Club later this month.

Twitter is taking over the Live Nation music streaming that was owned by Yahoo, although it does not offer the same concert per day, it will broadcast “selected Live Nation concerts and original content” (as a Twitter press release stated) starting with a Zac Brown Band concert on May 13th. Twitter is also creating live shows with The Verge and BuzzFeed, and expanding its relationship with Cheddar (his hit show on the New York Stock Exchange Closing bell will now be booked through a similar morning show called Opening bell). Finally, Twitter will work with Viacom to create red carpet pre-shows for the MTV Movie and TV Awards, the BET Awards and the MTV Video Music Awards.

“We want to be the first place anyone hears about everything that matters to them,” said Jack Dorsey, CEO of Twitter. “We want to be the first answer and we want to be the best answer.”

Dorsey also made an appearance at Bloomberg NewFront earlier today, where he and Bloomberg LP founder Michael Bloomberg announced their companies are teaming up to create a 24-hour, unnamed, news network. Launched this fall, the network will combine editorial content from Bloomberg with immediate tweets, photos and videos from the Twitter community. Advertisers have been promised brand safety on a large scale. It may have been the first mention of brand safety in the NewFront season, but it won’t be the last.

The discussion between Bloomberg and Dorsey was mostly about entrepreneurship. Bloomberg attributed his company’s success to “a willingness to try new things and never let bastards beat you.” Dorsey said: “The biggest enemy in creating anything is overthinking it.”

Bloomberg (the company) also announced its relaunch on Apple TV. Available today, the updated channel includes 24/7 news with live video. Advertisers can work with Bloomberg to create custom branding integrations.

Bloomberg TV Presenter Emily Chang, Michael Bloomberg and Jack Dorsey at Bloomberg NewFront

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