ZEE5 decrypts the future of digital entertainment with Contech.ED 2020


Mumbai: ZEE5 will air the final episode of its Contech.ED 2020 series on December 12, 2020. #BingeNomics is an eight-part knowledge series to discuss the trends and triggers of changing media and entertainment consumption patterns and how businesses are responding to them. Bringing together renowned industry figures like Ajay Kakkar from Aditya Birla Capital, Vikram Sakhuja from Madisson Media, Siddharth Banerjee from Games24x7, Pankaj Parihar from Godrej Consumer Products, the discussions aim to capture expert views to address holistically the challenges facing the industry.

Entertainment consumption patterns have undergone a dramatic change in 2020 – from on-call viewing on TV to on-demand viewing on the go. Combined with several technological innovations propelling this growth, the constant penetration of connected devices and smartphones giving rise to parallel viewing on a second screen, consumers are discovering new ways to satisfy their content needs. The #BingeNomics The series raises various questions with the aim of decoding the preferences of today’s end consumer, the drivers of market growth, the importance of storytelling and the need for a superior customer experience to decipher what the future holds for the company. media and entertainment industry.

Zee5 Chief Revenue Officer Rajeev Dhal said, “OTT saw a comeback in the second quarter compared to the first quarter after the lockdown. ZEE5 grew more than 2 times in terms of numbers, in Q2 and Q1 our user base grew by 50% and engagement rates increased by 4 times. There is no doubt that digital ad spending is only increasing, and by 2026 50% of AdEx will be digitally oriented and will be larger than TV or print media. As consumption rates increase exponentially, users will choose to be discreet by limiting ad tracking, deleting cookies that will inevitably disrupt the system. BingeNomics is ZEE5’s way of having stimulating, engaging and inspiring conversations about the fast-paced and ever-changing media and entertainment industry.

Rajneel Kumar, Head of Expansion Projects and Product Manager of ZEE5 India, added: “Technology is playing a very important role in all of the significant changes we are seeing in the media and entertainment space. Consumers are now cross-device and cross-platform users and in order to know where their right audience is, brands need to follow them closely and precisely in order to understand where they are spending their time and why. The more tuned in to these technological changes, the better prepared we will be to entertain our consumers and make their content viewing experience superlative.

Moderated by SheThePeople Founder Shaili Chopra, Contech.ED 2020 from ZEE5 #BingeNomics debuted in October 2020 and airs a new episode every Saturday. The first three episodes looked at the disruptors currently shaping the digital entertainment landscape, storytelling in digital content, and how innovations are changing our view of the digital boom. The next four talk about the future of advertising in the digital age, which is the new digital video consumer, the regional markets that are driving digital growth, and if and how digital media is about to overtake media. traditional. In the final episode, experts will discuss the nuances to ensure a safe environment for the brand in digital media.


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