Hong Kong’s Lai Sun Group has launched an integrated tourism and entertainment center located in the center of Hengqin, an island off Zhuhai.
“Innovative entertainment and leisure experiences are the cornerstones of what Novotown seeks to offer, as we provide residents of Zhuhai and Macau with a cutting-edge entertainment destination unlike any other,” said General Manager by Novotown Larry Leung at the opening ceremony.
“With world-class themed entertainment facilities, Novotown will not only provide more choices for a short getaway in the ‘hour-long lifestyle circle’, but will also help create a tourism model of ‘one trip, several stops “in the Grande Baie Zone.”
Novotown offers a mix of entertainment attractions, including Lionsgate Entertainment World, the first international cinema theme park in Guangdong Province, as well as the first National Geographic Ultimate Explorer center in southern China, which offers 13 experiences. family adventure to visitors. , taking them from the far reaches of space to the depths of the ocean.
Novotown also brings together a mix of retail and restaurant brands and Hyatt Regency Hengqin.
To commemorate its grand opening, Novotown is hosting a “Golden Town” carnival, which runs until January of next year. During the celebration, Novotown will be home to four golden interactive installations with which guests can take photos, including ‘Sparkle Station’, a large digital LED Christmas tree measuring 7.2 meters high.